What happens when your try to fill small gaps between different auto markets? You usually end up with car models that struggle to sell. That is the current situation that Mercedes-Benz is in. A few years ago, Mercedes-Benz outsold its closest rival, BMW, but that all changed in 2019 when BMW took back the top spot. Now Mercedes-Benz is looking to cut costs by discontinuing some exciting but poor selling vehicles.
It’s safe to say that none of the models that Mercedes-Benz is planning to discontinue will be SUVs or crossovers as those types of vehicles sell with hardly any help from the marketing department. The models that could end up on the chopping block are the bonkers AMG GT 4-Door, the CLS-class, and the coupe/convertible versions of the C-class, E-class & S-class.
A vast majority of these vehicles recently received major updates but it is unclear as to when these models may actually be discontinued. It should also be made clear that these models would be discontinued from the US market. But it is safe to assume that what usually happens in the US market would follow in the Canadian market.
Like many other manufacturers, Mercedes-Benz is focusing on SUV and crossover as coupes, convertibles and even sedans are dwindling in sales across North America. But it’s not all doom & gloom for Mercedes-Benz sports cars & sedans. The German company plans to unveil a new CLE-class that will be the bigger brother to the CLA & CLS as well as a new generation of the AMG GT 2-door coupe. There will also be a new SL-class that will share the same chassis as the upcoming AMG GT.